What is modern propaganda? For many, it is the lies of a totalitarian state. In the 1970s, I met Leni Riefenstahl and asked her about her epic films that glorified the Nazis. Using revolutionary camera and lighting techniques, she produced a documentary form that mesmerized Germans; her Triumph of the Will cast Hitler’s spell.
She told me that the “messages” of her films were dependent not on “orders from above” but on the “submissive void” of the German public. Did that include the liberal, educated bourgeoisie? “Everyone,” she said.
Today, we prefer to believe that there is no submissive void. “Choice” is ubiquitous. Phones are “platforms” that launch every half-thought. There is Google from outer space if you need it. Caressed like rosary beads, the precious devices are borne heads-down, relentlessly monitored and prioritized. Their dominant theme is the self. Me. My needs. Riefenstahl’s submissive void is today’s digital slavery.
Edward Said described this wired state in his book Culture and Imperialism as taking imperialism where navies could never reach. It is the ultimate means of social control because it is voluntary, addictive and shrouded in illusions of personal freedom.
Today’s “message” of grotesque inequality, social injustice and war is the propaganda of liberal democracies. By any measure of human behavior, this is extremism. When Hugo Chavez challenged it, he was abused in bad faith; and his successor will be subverted by the same zealots of the American Enterprise Institute, Harvard’s Kennedy School and the “human rights” organizations that have appropriated American liberalism and underpin its propaganda. Historian Norman Pollack calls this “liberal fascism.” He wrote, “All is normality on display. For [Nazi] goose-steppers, substitute the seemingly more innocuous militarization of the total culture. And for the bombastic leader, we have the reformer manque, blithely at work [in the White House], planning and executing assassination, smiling all the while.”
Whereas a generation ago, dissent and biting satire were allowed in the “mainstream,” today their counterfeits are acceptable and a fake moral zeitgeist rules. “Identity” is all, mutating feminism and declaring class obsolete. Just as collateral damage covers for mass murder, “austerity” has become an acceptable lie. Beneath the veneer of consumerism, a quarter of Greater Manchester is reported to be living in “extreme poverty.”
The militarist violence perpetrated against hundreds of thousands of nameless men, women and children by “our” governments is never a crime against humanity. Interviewing Tony Blair ten years on from his criminal invasion of Iraq, the BBC’s Kirsty Wark gifted him a moment he could only dream of. She allowed Blair to agonize over his “difficult” decision rather than call him to account for the monumental lies and bloodbath he launched. One is reminded of Albert Speer.
Hollywood has returned to its Cold War role, led by liberals. Ben Affleck’s Oscar-winning Argo is the first feature film so integrated into the propaganda system that its subliminal warning of Iran’s “threat” is offered as Obama is preparing, yet again, to attack Iran. That Affleck’s “true story” of good-guys-vs-bad-Muslims is as much a fabrication as Obama’s justification for his war plans is lost in PR-managed plaudits. As the independent critic Andrew O’Hehir points out, Argo is “a propaganda movie in the truest sense, one that claims to be innocent of all ideology.” That is, it debases the art of film-making to reflect an image of the power it serves.
The true story is that, for 34 years, the US foreign policy elite have seethed with revenge for the loss of the Shah of Iran, their beloved tyrant, and his CIA-designed state of torture. When Iranian students occupied the US embassy in Tehran in 1979, they found a trove of incriminating documents, which revealed that an Israeli spy network was operating inside the US, stealing top scientific and military secrets. Today, the duplicitous Zionist ally – not Iran – is the one and only nuclear threat in the Middle East.
In 1977, Carl Bernstein, famed for his Watergate reporting, disclosed that more than 400 journalists and executives of mostly liberal US media organizations had worked for the CIA in the past 25 years. They included journalists from The New York Times, Time, and the big TV broadcasters. These days, such a formal nefarious workforce is quite unnecessary. In 2010, The New York Times made no secret of its collusion with the White House in censoring the WikiLeaks war logs. The CIA has an “entertainment industry liaison office” that helps producers and directors remake its image from that of a lawless gang that assassinates, overthrows governments and runs drugs. As Obama’s CIA commits multiple murders by drone, Affleck lauds the “clandestine service … that is making sacrifices on behalf of Americans every day … I want to thank them very much.” The 2010 Oscar-winner Kathryn Bigelow’s Zero Dark Thirty, a torture-apology, was all but licensed by the Pentagon.
The US market share of cinema box-office takings in Britain often reaches 80 percent, and the small UK share is mainly for US co-productions. Films from Europe and the rest of the world account for a tiny fraction of those we are allowed to see. In my own film-making career, I have never known a time when dissenting voices in the visual arts are so few and so silent.
For all the hand-wringing induced by the Leveson inquiry, the “Murdoch mold” remains intact. Phone-hacking was always a distraction, a misdemeanor compared to the media-wide drumbeat for criminal wars. According to Gallup, 99 percent of Americans believe Iran is a threat to them, just as the majority believed Iraq was responsible for the 9/11 attacks. “Propaganda always wins,” said Leni Riefenstahl, “if you allow it.”
We’re not backing down in the face of Trump’s threats.
As Donald Trump is inaugurated a second time, independent media organizations are faced with urgent mandates: Tell the truth more loudly than ever before. Do that work even as our standard modes of distribution (such as social media platforms) are being manipulated and curtailed by forces of fascist repression and ruthless capitalism. Do that work even as journalism and journalists face targeted attacks, including from the government itself. And do that work in community, never forgetting that we’re not shouting into a faceless void – we’re reaching out to real people amid a life-threatening political climate.
Our task is formidable, and it requires us to ground ourselves in our principles, remind ourselves of our utility, dig in and commit.
As a dizzying number of corporate news organizations – either through need or greed – rush to implement new ways to further monetize their content, and others acquiesce to Trump’s wishes, now is a time for movement media-makers to double down on community-first models.
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