If you use Google or Facebook, you may have wondered just how much of your personal data these big internet giants have access to. This is a good question to ask in our modern era of Big Data, constant connectivity and rapidly decreasing personal privacy. Some people, like Washington State Chief Privacy Officer Alex Alben, even argue that your personal data isn’t really “personal” at all. In other words, you may have unwittingly agreed to give your deepest information to third-party vendors through websites and apps simply by agreeing to their lengthy and frequently skimmed Terms of Service.
By the looks of it, Google seems to have some of the most invasive amounts of data on its users. This isn’t to say the company is using personal data on people for malicious and nefarious purposes. But the frequency, detail and amount it has amassed over the years are beginning to put people on edge. Let’s start off with location. If you have Google maps enabled (like many of us), your physical movements and the time you take to get from Point A to Point B, wherever that may be, has been logged into its search database. If you want to see proof of this activity, look at your Google timeline.
Then there’s your search history. Google maintains a database of your search entries as a way to learn more about you and your preferences. But if you fear that this constant logging of your personal search history is a dash too deep for your taste, you need to delete your search history from all the devices you own. That’s not all. Ads, too, factor into Google’s profiles of its users. To give you an example, Google has an advertisement profile on me; its algorithm asserts that I’m a female between the age of 25-34 and that I might like computers, hair care and politics. Google presents ads based on the personal information you give the website, including your age, gender, location, and other metrics. Plus, Google stores your YouTube search history and maintains a log of information on the apps you use. From the amount you spend on these apps to the people you talk to, Google stores that information in its database.
Suppose you’re not exactly excited about your digital footprint being so minutely tracked. When it comes to Google, you can do two things. For starters, you can download a copy of everything Google has on you through the Google takeout option. Depending on how often you’ve used it, the amount of information can range from kilobytes to gigabytes and more.
After that, and perhaps more importantly, you can opt out of the Google Analytics program. Google Analytics lets website owners see traffic, number of clicks, time spent on a page, and a lot more for their own analyses. You can refuse to be part of this data collection by using the Google Analytics opt-out add-on for your browser. These little steps can restore some element of privacy to your online activity.
Then there’s Facebook. Amid the Cambridge Analytica scandal, the social network giant is under massive fire from observers who say its practices on privacy are reprehensible. With many people joining the #DeleteFacebook sentiment, the company recently shared an update in its security settings, saying that access to it would be more readily available for users. But if you’re interested in knowing just how much Facebook has on you in terms of personal data, check out its download feature. Go to your general account settings and look for “Download a copy of your Facebook data” at the bottom of the options.
It might be slightly jarring to see just how much Facebook logs about its users. From personal conversations, phone numbers, apps, photos, videos, events, locations, and a whole lot more, Facebook’s data can be converted into tons of documents on individual users. I’ll give you my example. Since 2008, Facebook has 430.1 megabytes of personal data on me. To make sense of such a colossal amount, conversion to a Word document helps. Since one megabyte is almost 500 character-filled pages, that’s about 215,050 pages of text on yours truly. To make matters less uncomfortable, that’s several novels.
While Facebook tries to figure out how to respond to growing concern over its privacy settings, you can do your (small) part in tightening your profile. You can opt out of Facebook’s API sharing feature so that third-party websites, games and applications don’t have access to your data.
All of this information on information is to say that when you decide to use a website or program, read about it attentively to see what you’re getting into. Most of the time, the most unnerving aspects about Google and Facebook are actually part of their openly stated business models. As a Google spokesperson told CNBC News, “In order to make the privacy choices that are right for them, it’s essential that people can understand and control their Google data. Over the years, we’ve developed tools like My Account expressly for this purpose, and we’d encourage everyone to review it regularly.”
We’re not backing down in the face of Trump’s threats.
As Donald Trump is inaugurated a second time, independent media organizations are faced with urgent mandates: Tell the truth more loudly than ever before. Do that work even as our standard modes of distribution (such as social media platforms) are being manipulated and curtailed by forces of fascist repression and ruthless capitalism. Do that work even as journalism and journalists face targeted attacks, including from the government itself. And do that work in community, never forgetting that we’re not shouting into a faceless void – we’re reaching out to real people amid a life-threatening political climate.
Our task is formidable, and it requires us to ground ourselves in our principles, remind ourselves of our utility, dig in and commit.
As a dizzying number of corporate news organizations – either through need or greed – rush to implement new ways to further monetize their content, and others acquiesce to Trump’s wishes, now is a time for movement media-makers to double down on community-first models.
At Truthout, we are reaffirming our commitments on this front: We won’t run ads or have a paywall because we believe that everyone should have access to information, and that access should exist without barriers and free of distractions from craven corporate interests. We recognize the implications for democracy when information-seekers click a link only to find the article trapped behind a paywall or buried on a page with dozens of invasive ads. The laws of capitalism dictate an unending increase in monetization, and much of the media simply follows those laws. Truthout and many of our peers are dedicating ourselves to following other paths – a commitment which feels vital in a moment when corporations are evermore overtly embedded in government.
Over 80 percent of Truthout‘s funding comes from small individual donations from our community of readers, and the remaining 20 percent comes from a handful of social justice-oriented foundations. Over a third of our total budget is supported by recurring monthly donors, many of whom give because they want to help us keep Truthout barrier-free for everyone.
You can help by giving today. Whether you can make a small monthly donation or a larger gift, Truthout only works with your support.