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Evidence posted over the weekend online appears to show that tech giant Google has allowed the government of Israel to purchase sponsored content spots so that online users searching on the Global Sumud Flotilla will be shown inaccurate, propagandized content accusing the flotilla particpants as being allied with violent, terrorist elements.
The Sumud Flotilla — a group of international humanitarians and peace activists sailing toward the coast of Gaza with over 40 vessels in its fleet as a way to break the unlawful blockade of life-saving supplies imposed by Israel and its allies amid an ongoing genocide — has no documented connection to any terrorist organization and has made clear repeatedly that it is a completely nonviolent effort by independent groups and individuals who want to see an end to the suffering, starvation, and death taking place in the besieged Palestinian enclave.
In Arabic, sumud translates as steadfastness and resilience. On its website, the groups says, “We are a coalition of everyday people — organizers, humanitarians, doctors, artists, clergy, lawyers, and seafarers — who believe in human dignity and the power of nonviolent action.”
David Adler, an American economist and co-coordinator general of Progressive International who is traveling as part of the flotilla, posted a screenshot Saturday of search results showing the sponsored content, calling it “very terrifying.” Many others online reported getting the same results, though the appearance of the sponsored content seemed to depend on the user’s location or other variables.
This is really terrifying 🤯.@Google is allowing the State of Israel to “sponsor” top search results with absurd accusations that we are “harboring terror.”
— David Adler (@davidrkadler) September 20, 2025
This is pure incitement — and puts the lives of all participants at risk.
Still, we sail on to Gaza 🇵🇸. pic.twitter.com/S6VpdhIOM4
Yanis Varoufakis, the former finance minister of Greece and co-founder of Progressive International, posted a similar screenshot earlier in the day, describing the coordinated ad buy as part of an escalating “smear campaign against the flotilla” by the Israeli government.
“First, they called it the Hamas Flotilla, deploying the usual tactic of slapping the Hamas logo on anyone whom they are about to murder, maim or mutilate,” said Varoufakis. “Now, with the full cooperation of Google, they are ensuring that top search results — received by anyone who Googles ‘Global Sumud Flotilla’ — identify the brave women and men who are sailing to Gaza to end the blockade and genocide of 2 million people are people ‘harboring terror.’ It is clear that Israel is paving the ground for an attack on the flotilla. World public opinion needs to mobilize against Israel’s next war crime. Now!”
🚨 URGENT MESSAGE FROM THE FLOTILLA: we need your help & attention to keep the flotilla safe.
— Kieran Andrieu (@kieran_andrieu) September 20, 2025
Israeli propaganda is predictive of Israeli conduct: when they want to ridicule a flotilla, they call it a ‘selfie yacht’.
When they want to lay the foundations for violence, they… https://t.co/HCB1VtxTUi pic.twitter.com/t9QfzkZ8YT
DropSite News noted on Saturday that a team of its journalists reported earlier this month that Google “was in the middle of a six-month, $45 million contract with Israeli Prime Minister Benjamin Netanyahu’s office to run ads and spread online propaganda, including on YouTube.”
“A search for the Global Sumud Flotilla humanitarian convoy carrying aid to break the Gaza siege shows the Israeli government’s incitement as the top result,” the outlet noted on Saturday, pointing to Adler’s post. “The campaign has also promoted content denying the Gaza famine.”
Earlier this week, Israel’s Ministry of Foreign Affairs characterized the flotilla — which has now been targeted at least twice by drone attacks — as a “jihadist initiative,” which led to immediate concerns that Israel was trying to build a case in the arena of public opinion for what would eventually be an Israeli attack on the ships or an interdiction at sea.
On Tuesday, as Common Dreams reported, the foreign ministers of 16 nations — Bangladesh, Brazil, Colombia, Indonesia, Ireland, Libya, Malaysia, Maldives, Mexico, Pakistan, Qatar, Oman, Slovenia, South Africa, Spain, and Türkiye — warned against “any unlawful or violent act against the flotilla” and called on all parties “to respect international law and international humanitarian law.”
The ministers said that “any violation of international law and human rights of the participants in the flotilla, including attacks against the vessels in international waters or illegal detention, will lead to accountability.”
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