Skip to content Skip to footer
|

“Click, Clack, Moo”: Why the One Percent Always Wins

As a high school English teacher for nearly two decades, I came to embrace a need to offer students a wide range of lenses for interacting with and learning from many different texts, but I also learned that coming to read and re-read, to write and re-write the world is both a powerful and disorienting experience for young people. So a strategy I now use and encourage other teachers to implement is reading and discussing children’s literature, picture books, while expanding the critical lenses readers have in their toolbox.

As a high school English teacher for nearly two decades, I came to embrace a need to offer students a wide range of lenses for interacting with and learning from many different texts, but I also learned that coming to read and re-read, to write and re-write the world is both a powerful and disorienting experience for young people. So a strategy I now use and encourage other teachers to implement is reading and discussing children’s literature, picture books, while expanding the critical lenses readers have in their toolbox.

My favorite book for this activity is Click, Clack, Moo: Cows that Type. This work by Doreen Cronin and art by Betsy Lewin (view in animated format) presents a clever and humorous narrative about Farmer Brown and his suddenly recalcitrant cows who, having acquired a rickety typewriter, establish a strike that inspires the chickens to join and ends with the neutral ducks joining the revolt.

This story is ideal for asking teachers to consider the traditional approach to text in schools, New Criticism (a focus on text in isolation and on the craft in any story, such as characterization, plot, and theme), against Feminist and Marxist criticism, for example.

This fall, while doing the activity with a young adult literature class, I came against yet a new reading of Cronin and Lewin’s work: Why the 1% always wins.

Americans Like Farmer Brown

As we explored Click, Clack, Moo recently, the adult members of the class told me they like Farmer Brown, with one student characterizing the striking farm animals as “mean.” And here is where I felt the need to consider how this children’s book helps us all confront the Occupy Wall Street movement as well as why the 1% continues to own the 99%.

One important element of the story is that the cows and chickens are female workers under the authority of the male Farmer Brown. These female workers produce for the farmer and remain compliant until the cows acquire the typewriter—both a powerful tool of literacy (the cows and chickens cannot effectively strike until they gain access to language) and a representation of access to technology (readers should note that the cows and chickens produce typewritten notes that show they find an old typewriter unlike the cleaner type produced by Farmer Brown).

The cows and chickens, in effect, unionize and strike. Here, members of my classes often fail to notice the unionization, but tend to side with the farmer even when we acknowledge the protest as unionizing—particularly bristling at the duck, as a neutral party, using its access to the negotiation to acquire a diving board for the duck pond.

Like the 1%, Farmer Brown is incensed that the cows and chickens demand basic necessities for comfort, electric blankets, but he eventually secures a compromise, agreeing to give the barn animals the electric blankets for the return of the typewriter (the story ends with the obvious next step that the duck uses the typewriter to trade for the diving board).

What tends to be missed in this story is that Farmer Brown ultimately wins; in fact, the barn animals appear to be eager to abandon their one access to power, the typewriter, for mere material items—the electric blankets as comfort many would see as a basic right and the diving board as frivolous entertainment.

The 1% have the 99% right where Farmer Brown has the barn animals—mesmerized by the pursuit of materialism and entertainment. Consider the recent hordes of consumers lined up to buy the new iPhone 4S, released on the cusp of the passing of Steve Jobs, heralded as a genius for his contribution to our consumer culture.

Just give us our iPhones and we’ll be quiet, we’ll work longer and harder for the opportunity to buy what the 1% tells us we want.

And when the 1% and their compliant media inform us that the top 20% pays 64% of taxes, we slip back to our barns with our tails between our legs, shamed.

Instead, we should be noting that, yes, the top 20% income earners pay 64% of taxes because they make 59% of income.

We, the 99% who tend to remain silent and compliant, wait patiently for the next generation of technology to occupy our time, our lives reduced to work and amassing the ever-changing and out-dated things that become passe as the next-thing lures us further and further into our sheep lives.

Yes, if we remain eager to trade our voices for things, the 1% will always be the winners.

When we learn to treasure voice over things, however, the chickens may come home to roost.

Help us Prepare for Trump’s Day One

Trump is busy getting ready for Day One of his presidency – but so is Truthout.

Trump has made it no secret that he is planning a demolition-style attack on both specific communities and democracy as a whole, beginning on his first day in office. With over 25 executive orders and directives queued up for January 20, he’s promised to “launch the largest deportation program in American history,” roll back anti-discrimination protections for transgender students, and implement a “drill, drill, drill” approach to ramp up oil and gas extraction.

Organizations like Truthout are also being threatened by legislation like HR 9495, the “nonprofit killer bill” that would allow the Treasury Secretary to declare any nonprofit a “terrorist-supporting organization” and strip its tax-exempt status without due process. Progressive media like Truthout that has courageously focused on reporting on Israel’s genocide in Gaza are in the bill’s crosshairs.

As journalists, we have a responsibility to look at hard realities and communicate them to you. We hope that you, like us, can use this information to prepare for what’s to come.

And if you feel uncertain about what to do in the face of a second Trump administration, we invite you to be an indispensable part of Truthout’s preparations.

In addition to covering the widespread onslaught of draconian policy, we’re shoring up our resources for what might come next for progressive media: bad-faith lawsuits from far-right ghouls, legislation that seeks to strip us of our ability to receive tax-deductible donations, and further throttling of our reach on social media platforms owned by Trump’s sycophants.

We’re preparing right now for Trump’s Day One: building a brave coalition of movement media; reaching out to the activists, academics, and thinkers we trust to shine a light on the inner workings of authoritarianism; and planning to use journalism as a tool to equip movements to protect the people, lands, and principles most vulnerable to Trump’s destruction.

We urgently need your help to prepare. As you know, our December fundraiser is our most important of the year and will determine the scale of work we’ll be able to do in 2025. We’ve set two goals: to raise $115,000 in one-time donations and to add 1365 new monthly donors by midnight on December 31.

Today, we’re asking all of our readers to start a monthly donation or make a one-time donation – as a commitment to stand with us on day one of Trump’s presidency, and every day after that, as we produce journalism that combats authoritarianism, censorship, injustice, and misinformation. You’re an essential part of our future – please join the movement by making a tax-deductible donation today.

If you have the means to make a substantial gift, please dig deep during this critical time!

With gratitude and resolve,

Maya, Negin, Saima, and Ziggy