And now, for some happy talk — by which I mean a non-corporate, “little-d” democratic, and altogether pleasurable economic development that’s spreading across our country. In a word: beer.
More specifically, craft breweries are flourishing from Maine to Oregon, with happy hopheads in town after town now able to boast of their own local, unique, zesty, and fun batch of suds. While Anheuser-Busch (now owned by a Belgian conglomerate) and MillerCoors (partially owned by Canadians) still dominate America’s beer market, sales of the nondescript national brands have soured in recent years. But innovative, small-batch, hometown yeast-wranglers have tapped a burgeoning market of brewski lovers reaching for the real gusto.
Since 2004, craft beers have doubled their share of the U.S. market. Some 250 upstart breweries opened last year alone, bringing their total number to nearly 2,000. This is a true populist economic phenomenon. Consumers and artisans have found each other and spontaneously created an alternative, locally based economy that helps sustain themselves and their community, rather than having their money siphoned out by far-away profit-takers.
Of course, the big boys are slyly trying to sink their own taps into the craft success of the small guys. Budweiser and Miller, for example, are now marketing pretend-craft beers, having bought such once-local brands as Chicago’s Goose Island and Wisconsin’s Leinenkugel. Unabashed by this consumer deception, however, a Miller spokesman sniffed, “We don’t concern ourselves with what [someone else] defines as a craft brewer.”
Wow — sounds like Miller’s man quaffed one too many mugs of a genuine local beer from San Diego. It’s called “Arrogant Bastard.”
Angry, shocked, overwhelmed? Take action: Support independent media.
We’ve borne witness to a chaotic first few months in Trump’s presidency.
Over the last months, each executive order has delivered shock and bewilderment — a core part of a strategy to make the right-wing turn feel inevitable and overwhelming. But, as organizer Sandra Avalos implored us to remember in Truthout last November, “Together, we are more powerful than Trump.”
Indeed, the Trump administration is pushing through executive orders, but — as we’ve reported at Truthout — many are in legal limbo and face court challenges from unions and civil rights groups. Efforts to quash anti-racist teaching and DEI programs are stalled by education faculty, staff, and students refusing to comply. And communities across the country are coming together to raise the alarm on ICE raids, inform neighbors of their civil rights, and protect each other in moving shows of solidarity.
It will be a long fight ahead. And as nonprofit movement media, Truthout plans to be there documenting and uplifting resistance.
As we undertake this life-sustaining work, we appeal for your support. We have 8 days left in our fundraiser: Please, if you find value in what we do, join our community of sustainers by making a monthly or one-time gift.