Skip to content Skip to footer
|

Rush Limbaugh Syndicator Suspends National Ads for Two Weeks

Radio-Info.com reports that Premiere Networks, which syndicates the Rush Limbaugh show, told its affiliate radio stations that they are suspending national advertising for two weeks. Rush Limbaugh is normally provided to affiliates in exchange for running several minutes of national advertisements provided by Premiere each hour. These ads are called “barter spots.” These spots are how Premiere makes its money off of Rush Limbaugh and other shows it syndicates.

Radio-Info.com reports that Premiere Networks, which syndicates the Rush Limbaugh show, told its affiliate radio stations that they are suspending national advertising for two weeks. Rush Limbaugh is normally provided to affiliates in exchange for running several minutes of national advertisements provided by Premiere each hour. These ads are called “barter spots.” These spots are how Premiere makes its money off of Rush Limbaugh and other shows it syndicates.

But without explanation, Premiere has supended these national advertisements for two weeks. Radio-Info.com calls the move “unusual.” The development suggests that Rush Limbaugh’s incessant sexist attacks on Sandra Fluke have caused severe damage to the show.

From the memo:

Attention Traffic Managers of Premiere News/Talk Affiliates:

We are suspending the requirement to run barter spots for two weeks, March 12th and March 19th, for our News/Talk affiliates only.

Please replace/re-traffic any Premiere barter spots immediately. Contractual requirements to run barter spots are being suspended for these two weeks only. Replace them with Lifelock and Lear Financial or a local spot of your choice.

Earlier today, ThinkProgress exclusively reported that 140 advertisers, including dozens of major national corporations, had requested their ads no longer air on Rush Limbaugh. Lifelock and Lear Financial are among the only companies standing by Limbaugh.

Over the last several days much of the advertising time during the Rush Limbaugh show on his flagship station, WABC, has been filled with free public service announcements.

Join us in defending the truth before it’s too late

The future of independent journalism is uncertain, and the consequences of losing it are too grave to ignore. To ensure Truthout remains safe, strong, and free, we need to raise $48,000 in the next 8 days. Every dollar raised goes directly toward the costs of producing news you can trust.

Please give what you can — because by supporting us with a tax-deductible donation, you’re not just preserving a source of news, you’re helping to safeguard what’s left of our democracy.