Skip to content Skip to footer

Pro-Israel, Pro-Peace: The J Street Balancing Act

On the alphabetically named streets of Washington

Did you know that Truthout is a nonprofit and independently funded by readers like you? If you value what we do, please support our work with a donation.

On the alphabetically named streets of Washington, DC, there is no J Street; the naming jumps from I to K. Legend has it that this is the result of a personal spat the architect of the city, Pierre Charles L’Enfant, had with someone whose name started with J. However, for the past two years, the presence of a J Street on Capitol Hill has been shaking up the landscape many had written off as fixed. A political action group, named J Street, has been working to redress a balance in the nation’s capital: the lack of a pro-peace and pro-Israel lobbying voice.

In the hotly contested debates surrounding the role of the United States in the Israeli-Palestinian conflict, “those with the loudest voices and deepest passion seem to gravitate to the extremes and those of us with more nuanced arguments get drowned out,” wrote Jeremy Ben-Ami, the executive director of J-Street, in a blog post celebrating its two-year anniversary.

Also See: J Street, Lobby of the “Silent Majority”

J Street is working to redress this, as an “organization [that] gives political voice to mainstream American Jews and other supporters of Israel who believe that a two-state solution to the Israeli-Palestinian conflict is essential to Israel’s survival as the national home of the Jewish people and as a vibrant democracy,” according to its web site.

Founded in April 2008, J Street’s mission is two-fold: firstly, it advocates for urgent American diplomatic leadership to achieve a two-state solution; and, secondly, it works ensure a broad debate on Israel and the Middle East in national politics and the American Jewish community.

We lost 15 percent of our traffic overnight.

We now have three full months of data since Google changed its search to feature AI results. The numbers are worse than we anticipated. Overall readership that comes to Truthout through Google is down 54 percent against last year. The number of new readers who discover Truthout via Google searches is down 49 percent, and returning users from Google are down 51 percent.

We lost 15 percent of our readership overnight. This was a readership we painstakingly built over decades, and it vanished because Google chose corporate greed over a healthy democracy.

We anticipate a loss of roughly $500,000 in online revenue as a result of this massive traffic plunge in the next year alone.

The only way we can keep publishing is with strong reader support. We are asking you to start a monthly donation to Truthout today — anything you can do, whether $5 or $25, makes a difference.