Community-owned sports franchises can become institutions that truly reward the pride and devotion of their fans.
During game five of the Clippers-Warriors series earlier this week, basketball fans saw an impressive public outpouring of solidarity. The Clippers fans wore black, and stadium advertisements were covered in black as well. Fans chanted “We Are One” together during time outs. Countless signs read things like “this is our team” and “standing together against racism”.
There has been a Wikipedia’s worth (can we make that a measurement now?) of public condemnation of Donald Sterling and his horrible statements about race. People have penned endless debates about what we should do, and how we should feel, in the wake of a racist old man being shamed and then sanctioned by the NBA.
But now, two Clippers fans have given us a logical and clear plan to make the solidarity and “our team” sentiments into something real and tangible: by crowdsourcing $600 million and buying the team. They’ve got a platform, they’ve started the journey, and they’re getting some good press.
Before you laugh or roll your eyes, let’s think this through together. As it happens, I’ve been talking about this exact problem for years: as a sports nerd and social justice advocate, I’ve been looking at the ownership model of professional sports with an eye to how the Baltimore Orioles could be purchased and converted to a non-profit serving the city of Baltimore. That’s why I can tell you that this makes sense, and that it can work. Sports teams can be community anchors, driving local economic development and giving back to the communities that support them with everything from ticket sales and merchandise to time, passion, and love.
Recently I’ve written a lot about anchor institutions, which I define as places that, due to infrastructure or mission, can’t get up and leave. Traditionally, anchor institutions are things like universities, hospitals, or community foundations. Right now, sports stadiums fit that definition, but sports teams don’t. The Staples Center isn’t going anywhere, but the Clippers could skip town as soon as their lease runs up. But why shouldn’t we expect more from these teams, given that they are already so much a part of our cultural fabric? The constant competition between cities to woo teams like the Sacramento Kings or the Milwaukee Bucks reminds me of other race-to-the-bottom development strategies, in which cities bend over backwards to incentivize businesses to move, only to pay out more in benefits than they recoup in taxes.
We’ve been told again and again that sports teams provide huge financial benefits to their cities, but that’s not usually born out in the bottom line. Professional sports owners have been holding cities hostage, demanding millions and millions of dollars in taxpayer money for new stadiums and new perks to keep their team where they are, and causing millions and millions of tears when they pick up a team like the Seattle Supersonics and move them to Oklahoma City. And jobs that are connected to a stadium or franchise are often low-wage positions, like working the hot dog stand. The potential mobility of franchises keeps them from truly serving as the anchor institutions they can and should be.
Imagine instead what could happen when an entity like the Clippers changes its focus. If the team is anchored to the community that it serves, it can help support local vendors for the food it serves and the merchandise it sells. It can have an honest and open discussion about stadiums and ticket sales, and find better ways to get a larger swath of the city to support the team. The final step of the plan is to take all the “profits” from the organization and give them back to the community – to charity groups or the public education system depending on how the owners collectively vote. This would reflect pride in our homes and communities — the reasons we all support a sports team to begin with!
What’s more, this crazy plan to root a team in its community is not unprecedented. The Green Bay Packers are owned by a community foundation, and they have more league championships than any other team in the NFL. Many European soccer teams, including perennial best-team-on-earth contender Barcelona, are owned by the fans.
I’m not suggesting that the community-owned Clippers would be softer, or expect handouts. They’ll still be trying to win the title, and still doing it against 29 other teams that are trying to out-brand, out-compete, and out-pay their players. Chris Paul will still be the best point guard in the game, and want to be paid as such. They will still need to scout, game plan, and work the salary cap. But instead of doing that to benefit one person, why not do it to benefit the community that supports the team?
Game seven is this weekend. For the Clippers, it’s win or go home. A win, and they are still on track – and in a month they could not only be NBA champions, but also a team owned by the very people who will be dancing in the streets and celebrating their victory. And you don’t need Donald Sterling money to be a part of that community — with a just a small donation, you can channel all that outrage into making something positive happen.
We’re not backing down in the face of Trump’s threats.
As Donald Trump is inaugurated a second time, independent media organizations are faced with urgent mandates: Tell the truth more loudly than ever before. Do that work even as our standard modes of distribution (such as social media platforms) are being manipulated and curtailed by forces of fascist repression and ruthless capitalism. Do that work even as journalism and journalists face targeted attacks, including from the government itself. And do that work in community, never forgetting that we’re not shouting into a faceless void – we’re reaching out to real people amid a life-threatening political climate.
Our task is formidable, and it requires us to ground ourselves in our principles, remind ourselves of our utility, dig in and commit.
As a dizzying number of corporate news organizations – either through need or greed – rush to implement new ways to further monetize their content, and others acquiesce to Trump’s wishes, now is a time for movement media-makers to double down on community-first models.
At Truthout, we are reaffirming our commitments on this front: We won’t run ads or have a paywall because we believe that everyone should have access to information, and that access should exist without barriers and free of distractions from craven corporate interests. We recognize the implications for democracy when information-seekers click a link only to find the article trapped behind a paywall or buried on a page with dozens of invasive ads. The laws of capitalism dictate an unending increase in monetization, and much of the media simply follows those laws. Truthout and many of our peers are dedicating ourselves to following other paths – a commitment which feels vital in a moment when corporations are evermore overtly embedded in government.
Over 80 percent of Truthout‘s funding comes from small individual donations from our community of readers, and the remaining 20 percent comes from a handful of social justice-oriented foundations. Over a third of our total budget is supported by recurring monthly donors, many of whom give because they want to help us keep Truthout barrier-free for everyone.
You can help by giving today during our fundraiser. We have 10 days to add 500 new monthly donors. Whether you can make a small monthly donation or a larger gift, Truthout only works with your support.