“Are you not entertained?”
That was Jon Stewart’s response to Rick Perry’s brain freeze. He said it twice, maniacally. “Are you not entertained?” Stewart’s right about what’s happening. America is on track for the most amusing apocalypse ever. Things may be going to hell, but the campaign narrative unfolding in real time couldn’t be any more fun. It’s all entertainment, just grist for the media mill, and apparently there’s no bummer bad enough to shock us back to our senses.
Last week, for example, the International Energy Agency warned that the world is just a handful of years away from irreversible climate change. But with the Republican presidential field and GOP congressional leadership calling climate change a hoax, and with the energy industry pouring billions into lobbying and ad campaigns, the only thing standing between us and our planet’s catastrophic endgame is the delusion that it’s all just an episode of America’s Got Tsuris.
Also last week, Jack Abramoff provided a revolting insider’s account of the systemic corruption of our democratic institutions. But even his piercing whistle-blowing won’t reverse the takeover of our political process by a bunch of oligarchs and plutocrats who make the 1% look like Eleanor Roosevelt. Too bad – but who doesn’t enjoy So You Think You Can Lobby?
How obese does America have to get before we acknowledge that our food industry is bankrupting and killing us? We’ll eat ourselves to death before the morbidity and mortality statistics, or the health care cost curve, will get in the way of our addiction to sugar, salt, fat and somnolence. It may be fatal, but The Biggest Loser is undeniably terrific television.
How much do our schools need to fail before we figure out that there’s a terrible price to pay for being dumb? Kids in other countries race past us, but for decades the most we’ve been able to do about it is come up with new ways to declare a Sputnik moment. Surveys reveal our appalling ignorance about other countries, about science, about history, but the inalienable right to believe our own facts is the essence of popular culture.
When Rick Perry couldn’t count to three, not much attention was paid to one and two. His pledge to get rid of the Departments of Commerce and Education was given a free pass by the free press. What does he want to do with the National Weather Service—spin it off to the states? Does he want to abolish the U.S. Patent Office? Does he intend to privatize student aid? Replace Head Start with vouchers? Our method of vetting potential presidents has become so cynical that the media don’t even bother taking candidates’ promises seriously. Their words are absolved of accountability, parsed only for their politics, presumed to be no more than pandering.
These debates aren’t civic events. In another era, we might have called them circuses. Today, we call them reality television. For the networks and brands that sponsor them, they’re cheap content. The prospect of something dramatic (a gaffe, a flub, a flare-up), or revealing (a roll of the eyes, a glance at a watch, an invasion of another candidate’s space), or – best of all – suicidal: that’s what keeps us watching, whether it’s the Kardashians or the Hermantors.
When we watch this show, we’re not citizens; we’re an audience, and the more wacky the performers, the harder it is to take our eyes off them. The notion that there are serious stakes here is just part of the hype. All that red, white and blue packaging, all that faux-Copland theme music, all that moderator gravitas – they’re just cues to prompt our civic high-mindedness, enabling us to pretend we’re doing something more consequential than enjoying an infotainment freakshow.
We have finally arrived at the point that political campaigns are actually bad for America. The more we watch, the less we know. The more they spend, the less we notice. If you were to set out to design the process most likely to trivialize the toughest problems we face and least likely to build coalitions to solve them, you’d end up with pretty much what we have now. What’s on our country’s plate is really scary stuff, but we’re behaving as though this were Survivor, not survival.
Yes, I know that voting is more emotional than rational. I realize that gut feelings about character count more than intellectual judgments about policy. I’m aware that the history of American politics teems with deceit, vulgarity, spectacle, corruption and know-nothingism. I recognize that partisanship and profit have been media motives since we were colonies. I acknowledge that Democrats are also no angels.
Still, I’m not ready to accept that The Amazing Race is no different from what American democracy has always been. The appropriation of politics by entertainment may be an old story. But the danger of surrendering to “reality” has never seemed so real.
We’re not backing down in the face of Trump’s threats.
As Donald Trump is inaugurated a second time, independent media organizations are faced with urgent mandates: Tell the truth more loudly than ever before. Do that work even as our standard modes of distribution (such as social media platforms) are being manipulated and curtailed by forces of fascist repression and ruthless capitalism. Do that work even as journalism and journalists face targeted attacks, including from the government itself. And do that work in community, never forgetting that we’re not shouting into a faceless void – we’re reaching out to real people amid a life-threatening political climate.
Our task is formidable, and it requires us to ground ourselves in our principles, remind ourselves of our utility, dig in and commit.
As a dizzying number of corporate news organizations – either through need or greed – rush to implement new ways to further monetize their content, and others acquiesce to Trump’s wishes, now is a time for movement media-makers to double down on community-first models.
At Truthout, we are reaffirming our commitments on this front: We won’t run ads or have a paywall because we believe that everyone should have access to information, and that access should exist without barriers and free of distractions from craven corporate interests. We recognize the implications for democracy when information-seekers click a link only to find the article trapped behind a paywall or buried on a page with dozens of invasive ads. The laws of capitalism dictate an unending increase in monetization, and much of the media simply follows those laws. Truthout and many of our peers are dedicating ourselves to following other paths – a commitment which feels vital in a moment when corporations are evermore overtly embedded in government.
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