JC Penney CEO Ron Johnson spoke out this morning in defense of the company’s new partnership with Ellen DeGeneres. The conservative group One Million Moms has called for a boycott against the store for “jumping on the pro-gay bandwagon,” but both JC Penney and DeGeneres have defended the partnership. Johnson told CBS News that he sees no controversy because “Ellen represents the values of our company”:
Johnson: We stand squarely behind Ellen as our spokesperson and that’s a great thing, because she shares the same values that we do in our company. Our company was founded 110 years ago on The Golden Rule, which is about treating people fair and square, just like if you treated yourself. And we think Ellen represents the values of our company and the values that we share. […]
As we thought about all the people in America today, we thought Ellen would be the perfect [spokes]person, because we all kind of trust her. She’s a very honest, straight-forward person with extraordinary values… It’s been unbelievably wonderful to work with someone who is so kind, so gracious, so funny, who just I think captures what America is about.
Watch the interview: