Green Daydreams: A Clean Gulf, Energy Efficiency, and More

Yesterday, Rep. Ed Markey (D-MA) took Obama administration officials to task for encouraging Americans to believe that the majority of the oil in the Gulf of Mexico had dispersed.

“People want to believe that everything is OK and I think this report and the way it is being discussed is giving many people a false sense of confidence regarding the state of the Gulf,” Markey said.

Belief, after all, is powerful force. As coal baron Don Blankenship says, “You have to have your own beliefs, your own core beliefs, your own strengths and do what you think is right. You can’t do what others believe is right, you have to do what you believe is right.”

But what if your beliefs, even those backed up by science, are wrong? If you believed government officials who reported the oil in the Gulf of Mexico had dispersed—wrong. If you believed McDonald’s or Sara Lee really was helping save the planet—wrong. (Does anyone actually believe that one?) And if you believed you were conserving tons of energy by flicking off the light switches when you left the room—wrong again!

Gullible Greens

Wait, what? Yes, it turns out that environmentally friendly folk don’t know how little energy they save by line-drying clothes, recycling bottles, or turning off the lights, Mother Jones‘ Kevin Drum writes. Don’t worry! Those activities still conserve energy. Just not as much as you might have thought.

Drum’s evidence comes from a study that asked people to estimate the amount of energy they were saving by engaging in a given activity. Green-minded people tended to miss the mark on how much energy certain activities conserved. Perhaps they want to believe their conservation activities have a more dramatic impact, the studies’ authors suggested.

There’s a kicker, though. “The most accurate perceptions about energy use, it seems, are held by numerate, conservative homeowners who don’t bother trying to save energy,” Drum writes. Ouch. Apparently, knowing how much energy they’ll save, conservatives decide it’s not worth it to even try.

“A Green-Tinged Fog”

But perhaps energy conservationists aren’t to blame for their own confusion. After all, as Anna Lappé writes at Yes! Magazine, corporations increasingly are using green messaging to sell their products:

McDonald’s recently launched an “Endangered Species” Happy Meal, “to engage kids in a fun and informative way about protecting the environment,” explains project partner Conservation International…. Earlier this year, Sara Lee unleashed with much fanfare a new line of “Earth Grains” bread that promotes “innovative farming practices that promote sustainable land use” as part of what the company calls its “Plot to Save the Earth.”

Lappé calls the confusion created by these campaigns “a green-tinged fog” that consumers can get lost in. And in the same way that green advertising is increasing, tips for green living are proliferating, which could explain the confusion about which ones are actually useful.

Government Spin

But for the government, there’s no excuse for spreading misinformation. For instance, earlier this month, the National Oceanic and Atmospheric Administration (NOAA) released a report showing that most of the oil in the Gulf had either been collected or dispersed. Scientists questioned the report from the very first day of its release, and this week evidence is mounting that the report misrepresented the situation in the Gulf.

At the Washington Independent, Andrew Restuccia writes that a group of scientists in Georgia have released a report countermanding the claims of the government’s study, and that other scientists have found a 21-mile smear of oil still in the Gulf.

Riki Ott reports at Chelsea Green on a more vivid argument against the Obama administration’s claims that the oil in the Gulf is no longer a problem:

Off Long Beach, Mississippi, on August 8, fisherman James “Catfish” Miller tied an oil absorbent pad onto a pole and lowered it 8-12 feet down into deceptively clear ocean water. When he pulled it up, the pad was soaked in oil, much to the startled amazement of his guests, including Dr. Timothy Davis with the Department of Health and Human Services National Disaster Medical System. Repeated samples produced the same result.

How’d It Happen?

So what is the government’s excuse? Right now, NOAA is standing by its analysis, Restuccia reports. Bill Lehr, a senior scientist with the agency, said yesterday that NOAA will release more documentation supporting its claims in two months.

“I assure you it will bore everybody except those of us that do oil spill science,” he said, according to Restuccia.

But as Ott explains, part of the government’s issue is the standard they’re using to evaluate the fate of the oil to begin with:

The problem is the ‘rigorous safety standards’ are outdated. The protocol relies on visual oil. What of the underwater plumes? The chart produced by NOAA last week shows, in effect, that over 50 percent of the oil (not to mention dispersant) is still in the water column as dispersed or dissolved oil. Scientists have found that the oil-dispersant mixture is getting into the foodweb.

In other words, just because you can’t see it, doesn’t mean it’s not there. And in this case, what NOAA believes is less important than the scientific facts on the ground. To deal with the oil spilled in the Gulf, NOAA and its partners might have to admit that they were wrong.

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