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Liz McFall is Head of Sociology at the Open University. Her work explores how markets are made especially for dull ‘low finance’ products like doorstep insurance and credit. Her book Devising Consumption: cultural economies of insurance, credit and spending (Routledge, 2014) argues that it takes all sorts of technical, material, artistic and metaphysical know-how to devise consumer markets. Liz is author of Advertising: a cultural economy (2004), co-editor of Conduct: sociology and social worlds (2008) and co-editor of the Journal of Cultural Economy.