There was a pretty strong, immediate and almost entirely negative reaction to a recent article posted at the website of the Atlantic. The headline–”David Miscavige Leads Scientology to Milestone Year”–probably tipped readers that something was more than a little off.
But it wasn’t an article, really; above the headline, in a yellow box, was the phrase “Sponsor Content.” In this case, obviously, the sponsor was the Church of Scientology.
The Atlantic’s decision rubbed plenty of people the wrong way, judging by the stream of can-you-believe-this Twitter comments. And that probably has something to do with both the prestige of the Atlantic and the dim view most people take of Scientology.
But aside from that, how shocking is this really? The Huffington Post regularly runs sponsored content on its home page–ads, in other words, that look just like the rest of the columns. The Forbes website, as the New York Post reported, runs “stories” very much like the Atlantic’s:
Through Forbes BrandVoice, writers who are paid by advertisers can also submit articles. About a dozen marketers, including Microsoft, Dell and Oracle, use the program, which was called Forbes AdVoice before it was rebranded this month.
On television news, the tendency is to promote the bosses’ other interests. The L.A. Times’ Joe Flint recently reported (1/11/13) that NBC was using its 30 Rock Rock Center newsmagazine to promote an NBC comedy. The correspondent on the piece, Flint mentioned, was George W. Bush’s daughter Jenna Bush Hagar. CBS Evening News (1/8/13) recently promoted its new 60 Minutes Sports program that airs on Showtime. And a few weeks ago, Disney-owned ABC’s Good Morning America somehow managed to score an exclusive first look at… some new attractions at DisneyWorld.
The flipside of promoting your own business interests is stuffing things that might harm the parent company. The technology website CNET was about to announce that it had selected a device called the Hopper for an award at the Consumer Electronics Show. The Hopper lets users skip commercials. Who wouldn’t like that? TV networks, for starters–and CNET happens to be owned by CBS. The network suggested the site not give kudos to a company that CBS is currently suing. And so, as Brian Stelter (New York Times, 1/14/13) reported:
When it announced the winners on January 10, CNET acknowledged that the Hopper was “removed from consideration due to active litigation involving our parent company.”
The corporate meddling caused one CNET writer, Greg Sandoval, to resign, saying that he doubted that “CBS is committed to editorial independence.”
In other words, these kinds of arrangements happen all the time–as FAIR has been documenting in our Fear & Favor reports for over a decade. And this doesn’t even address the private, corporate sponsored events that outlets like the Atlantic convene. The Washington Post does this as well, and turns the corporate-backed meetings into news features–sometimes without telling readers what’s going on.
And Slate–owned by the Washington Post–is currently running an energy series sponsored by an oil and gas company. Surely Slate would tell you that the sponsorship in no way whatsoever affects the content–just like the pro-fracking natural gas ads on the network newscasts are just like any other advertisements, and have nothing whatsoever to do with the remarkably positive coverage of the natural gas industry on the very same newscasts.
So is what the Atlantic did–and quickly apologized for–unusual? Not really. The fact that the sponsor is a religious cult that harasses journalists makes the arrangement unseemly, for sure. But is journalism underwritten by weapons manufacturers or giant oil companies all that different?
Truthout Is Preparing to Meet Trump’s Agenda With Resistance at Every Turn
Dear Truthout Community,
If you feel rage, despondency, confusion and deep fear today, you are not alone. We’re feeling it too. We are heartsick. Facing down Trump’s fascist agenda, we are desperately worried about the most vulnerable people among us, including our loved ones and everyone in the Truthout community, and our minds are racing a million miles a minute to try to map out all that needs to be done.
We must give ourselves space to grieve and feel our fear, feel our rage, and keep in the forefront of our mind the stark truth that millions of real human lives are on the line. And simultaneously, we’ve got to get to work, take stock of our resources, and prepare to throw ourselves full force into the movement.
Journalism is a linchpin of that movement. Even as we are reeling, we’re summoning up all the energy we can to face down what’s coming, because we know that one of the sharpest weapons against fascism is publishing the truth.
There are many terrifying planks to the Trump agenda, and we plan to devote ourselves to reporting thoroughly on each one and, crucially, covering the movements resisting them. We also recognize that Trump is a dire threat to journalism itself, and that we must take this seriously from the outset.
Last week, the four of us sat down to have some hard but necessary conversations about Truthout under a Trump presidency. How would we defend our publication from an avalanche of far right lawsuits that seek to bankrupt us? How would we keep our reporters safe if they need to cover outbreaks of political violence, or if they are targeted by authorities? How will we urgently produce the practical analysis, tools and movement coverage that you need right now — breaking through our normal routines to meet a terrifying moment in ways that best serve you?
It will be a tough, scary four years to produce social justice-driven journalism. We need to deliver news, strategy, liberatory ideas, tools and movement-sparking solutions with a force that we never have had to before. And at the same time, we desperately need to protect our ability to do so.
We know this is such a painful moment and donations may understandably be the last thing on your mind. But we must ask for your support, which is needed in a new and urgent way.
We promise we will kick into an even higher gear to give you truthful news that cuts against the disinformation and vitriol and hate and violence. We promise to publish analyses that will serve the needs of the movements we all rely on to survive the next four years, and even build for the future. We promise to be responsive, to recognize you as members of our community with a vital stake and voice in this work.
Please dig deep if you can, but a donation of any amount will be a truly meaningful and tangible action in this cataclysmic historical moment.
We’re with you. Let’s do all we can to move forward together.
With love, rage, and solidarity,
Maya, Negin, Saima, and Ziggy