Nonprofits, labor unions, and community groups have a one-time-only chance this year to own the broadcast airwaves. The FCC has just released free applications for thousands of new noncommercial FM radio licenses. These community radio stations can reach listeners in a radius of 2 to 10 miles, and generate their broadcast signal on just 100 watts—the amount of power consumed by a light bulb.
In some cities—like Chicago, Miami, and Philadelphia—a single low power FM station could reach more than 100,000 listeners. Across the country, millions of people will be tuning into these new stations as they go on air over the next few years. Integrating new technology like video and web streaming could give these local radio stations global multimedia reach.
This is the largest expansion of community radio in United States history. It’s also the biggest chance, and probably the final major opportunity, for grassroots groups to get on air.
Prometheus Radio Project, a Philly-based nonprofit where I serve as national organizer, has led a 15-year campaign to challenge corporate control of the media and open up this space on the dial. If you’re potentially interested in starting a station or supporting others to get on air, we want you to sign up for updates. We’ll help you navigate the FCC process, and connect you with resources, training materials, and others in your area who you could collaborate with.
We are supporting hundreds of groups to build community radio stations across the country. We’re working with some big partners—like the NAACP, Greenpeace, the National Council of La Raza, and the Communications Workers of America—to get the word out to their constituencies. Prometheus has already helped hundreds of groups, including the Coalition of Immokalee Workers, to build stations as tools for social justice organizing and community expression. We’re ready to help more groups get on air.
As the billionaire Koch brothers plan to buy up more of the nation’s media to push their right-wing agenda, now is the time to build progressive media. And with the Internet dominated by large corporations working with government spy agencies like the NSA, radio is a strategic tool for movements and advocates to add to their communications toolbox.
We’re not backing down in the face of Trump’s threats.
As Donald Trump is inaugurated a second time, independent media organizations are faced with urgent mandates: Tell the truth more loudly than ever before. Do that work even as our standard modes of distribution (such as social media platforms) are being manipulated and curtailed by forces of fascist repression and ruthless capitalism. Do that work even as journalism and journalists face targeted attacks, including from the government itself. And do that work in community, never forgetting that we’re not shouting into a faceless void – we’re reaching out to real people amid a life-threatening political climate.
Our task is formidable, and it requires us to ground ourselves in our principles, remind ourselves of our utility, dig in and commit.
As a dizzying number of corporate news organizations – either through need or greed – rush to implement new ways to further monetize their content, and others acquiesce to Trump’s wishes, now is a time for movement media-makers to double down on community-first models.
At Truthout, we are reaffirming our commitments on this front: We won’t run ads or have a paywall because we believe that everyone should have access to information, and that access should exist without barriers and free of distractions from craven corporate interests. We recognize the implications for democracy when information-seekers click a link only to find the article trapped behind a paywall or buried on a page with dozens of invasive ads. The laws of capitalism dictate an unending increase in monetization, and much of the media simply follows those laws. Truthout and many of our peers are dedicating ourselves to following other paths – a commitment which feels vital in a moment when corporations are evermore overtly embedded in government.
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